E-Commerce Fashion · Mumbai, Maharashtra
Fashion Boutique
A Mumbai-based ethnic wear boutique with 4,000 SKUs and ₹3Cr annual revenue was struggling with thin product content, 847 crawl errors, and only 12 products ranking on Page 1 of Google. Organic traffic contributed less than 4% of total revenue despite the massive product catalogue.
Key Result
+380%
Organic Traffic Growth
Before & After Results
Monthly Organic Sessions
Before
320
After
12,160
Page 1 Keywords
Before
12
After
94
Organic Revenue
Before
₹1.2L/mo
After
₹6.8L/mo
PageSpeed Score
Before
28
After
94
Crawl Errors
Before
847
After
0
Domain Rating
Before
18
After
34
Our Approach
Technical Foundation
Resolved all 847 crawl errors, fixed duplicate content from product variants via canonical tags, improved page speed from 28 to 94 (PageSpeed Insights), and implemented proper sitemap with priority signals.
Product Content Overhaul
Rewrote descriptions for top 200 products by search volume with unique, buyer-intent content. Implemented Product + BreadcrumbList schema to unlock rich results with price and stock status in SERPs.
Category Page Optimization
Created unique, keyword-rich landing content for 42 category pages targeting high-volume fashion search terms. Built a proper internal linking structure channeling authority to category pages.
Content Cluster Strategy
Launched a fashion editorial blog with 24 SEO articles targeting "how to wear", style guides, and occasion-based keywords - supporting category page authority and capturing informational traffic.
“We spent 3 years barely getting organic traffic. Sarvam SEO completely transformed our digital presence in 8 months. Our Diwali season sales through organic alone exceeded our total previous year's online revenue.”
Meera Shah
Founder, Mumbai Fashion Boutique
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