B2B SaaS · Bengaluru, Karnataka
HR Software Startup
A Bengaluru-based HR software startup had a 5-person sales team spending ₹2.5L/month on Google Ads with a cost-per-lead of ₹3,800. Their website had 80 pages but only 3 ranking in the top 20 positions on Google. Keyword cannibalization was causing pages to compete with each other.
Key Result
95 Leads/Month
from Organic Search
Before & After Results
Monthly Organic Leads
Before
8
After
95
Cost Per Lead
Before
₹3,800 (Ads)
After
₹320 (Organic)
Organic Monthly Traffic
Before
410
After
22,800
Page 1 Keywords
Before
3
After
47
Domain Rating
Before
14
After
43
Monthly Ad Spend Saved
Before
₹0
After
₹1.8L
Our Approach
Keyword Architecture & Cannibalization Fix
Mapped all existing pages to a restructured keyword architecture. Identified 23 cases of keyword cannibalization. Consolidated 18 thin pages into 6 comprehensive ones. Implemented clear keyword-to-page mapping across all 80 pages.
Content Cluster Strategy
Built 4 comprehensive pillar pages targeting high-value HR software keywords (3,500–5,000 words each). Created 32 cluster articles supporting each pillar. Structure established topical authority in HR software within 6 months.
Technical & On-Page Optimization
Resolved technical issues including slow database queries causing >5s TTFB for logged-out users, fixed crawl errors, implemented proper meta tags, and optimized all CTAs and conversion paths on high-traffic pages.
Co-citation Link Building
Secured guest posts on 18 HR and business software publications (DA 45–72). Built thought leadership through bylined articles in StartupStories and Inc42. DR grew from 14 to 43.
“We hired Sarvam SEO when we were desperate to reduce our CAC. 12 months later, organic is our highest-converting channel at 8% lead-to-customer rate vs. 2% for paid ads. The ROI is extraordinary.”
Aarav Singh
CEO, HR Software Startup
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